Business signs essentially serve as around-the-clock advertising for your brand. Whether they grab the attention of a regular customer, a first-time visitor, or a passerby, the exterior signs your company chooses to display represent a visual handshake that begins your relationship with your community. This is where branding becomes important – a consistent use of logos, colors, and fonts in your signage helps to solidify your company’s identity in the minds of local residents.

There are several types of business signs that your company may consider using to increase its visibility, including monument signs, pylon signs, cabinet signs, and digital messaging centers. Each type of business sign offers a different way to connect with your audience, and each can be customized with the messages you want to communicate.

A lighted channel letter is one of the most classic forms of business signage. It features letters that are lit up with LED lights, which elevates their appearance and makes them easier to read in low-light conditions or even inclement weather. This type of sign is popular in shopping malls and strip malls, as well as in downtown storefronts.

Other types of wall mounted business signs include blade signs, which feature sharp and sleek shapes and can be illuminated or non-illuminated. They are often used to help pedestrians find entrances within a building complex or to direct visitors to specific areas in a commercial office or retail space. These are also sometimes called direction finder signs.

Monument and pylon signs offer the benefit of being eye-catching and memorable, both of which are essential elements in increasing your new business’s visibility. These signs are often crafted of metal, but they can also be made of other materials such as styrene, lexan, or even acrylic. The material that is chosen to make your sign can impact its overall look, as well as how long it will last and how much it will cost to maintain.

Plastic label signs are another option that businesses choose for their outdoor signage needs. They are commonly used for labelling machinery, screens, cables, pipes, stands, and more. They can be ordered in a wide variety of shapes and sizes, and are available with transparent, white or colored acrylic.

Digital message centers are a modern option for communicating with your audience, allowing you to change the message that is displayed at any time. These signs allow for an extensive range of customization options, from highlighting special promotions and sales to offering directions to your store or company.

Whether your new business’s goal is to reach more people with its messaging or simply entice existing clients into your premises, it can benefit from the clear and concise messaging that is offered by a high-quality custom business sign. Contact the #1 sign shop near me in the industry to learn more about your options and start planning your next project.

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