Outdoor signs are one of the most effective marketing tactics for your brand. They convey your message to the most important audience of all: potential customers. They can drive traffic, inspire product trial and elevate your business to a new level of visibility.
But creating an eye-catching sign that conveys your message effectively is no easy task. You need to balance professionalism with personality. You want to remain on-brand, identifying your products and services as unique, while also expressing your company’s culture in a way that customers find memorable.
The good news is, there are many different types of signage that can help you accomplish this goal. One of the most popular is 3D letter signage, which adds depth and dimension to your messaging. Whether you are a real estate developer showcasing a new property, an event planner promoting your next big occasion or a retailer highlighting the latest sales, 3D letter signage is a great way to grab attention and make a lasting impression.
Another option is dimensional monument signs, which are designed to elevate your message above the surrounding landscape. These are a perfect fit for large-scale commercial buildings, such as office and industrial parks or malls. Monument signs come in a variety of colors, styles and finishes to complement your branding, from elegant metals like stainless steel to rich wood to contrasting brushed aluminum. Unlike traditional sign materials, monument signs can be made to withstand the elements and last for years with minimal maintenance.
Lastly, consider lighted signage. Using LEDs, light boxes and channel letters illuminate your message at night to draw in even more potential customers. These are ideal for attracting commuters in dense traffic areas, as they can be seen from a distance and convey your messaging even in low-light conditions.
In addition, lighted signage can increase your exposure in high-traffic shopping locales, as it’s more visible to passersby than other forms of advertising. The good news is that lighted signs are also less expensive to operate than other forms of advertising, as they typically only require a basic electricity source and can run for years with little maintenance.
If you’re looking for an effective and affordable marketing solution, speak to a local Madison sign company in your area today about our unique outdoor sign designs. We’ll help you identify your target audience and determine the best sign design features to create a custom sign that will stand out and attract attention to your business. We can also assist with other marketing initiatives like custom banners, promotional materials and more.