The quality of your business’s signage can have a dramatic impact on customers. In fact, 68% of shoppers believe that store signage reflects the quality of the products and services offered. That’s why it is essential to have high-quality, attractive, and informative signs throughout your store. Signage can also be a cost-effective marketing tool that will continue to attract customers long after the initial investment.
Whether they are passing by your storefront on the street or walking through your shopping mall concourse, potential customers pick up important visual cues from your indoor signage as they decide whether to enter or not. For instance, brightly illuminated point of purchase (POP) displays can capture the attention of passersby and draw them in with a warm glow. They can also help to highlight products or promotions that may otherwise go unnoticed, and can encourage customers to make additional purchases.
Wayfinding signage can help guide visitors through your retail space, ensuring they find the products they are looking for or locate a service desk when they need assistance. Clear and effective directional signs can increase customer satisfaction, and should be consistent with the rest of your interior design to reinforce brand identity.
Departmental signage is another important aspect of in-store navigation, allowing visitors to quickly identify the location of products or services. Typically found in the back of the store, these signs can help to increase sales by drawing customers in with eye-catching graphics and images that showcase your products or highlight special offers. Ideally, these departmental signs should be consistent with the look and feel of the rest of your signage to create a cohesive and professional appearance.
POP displays are a popular form of promotional indoor signage. Often displayed near featured products and beside checkout lines, these eye-catching displays can prompt customers to add more items to their carts as they browse your aisles. Promotional indoor signage can also be used to highlight seasonal discounts and limited-time offers that are not available online.
Informational signage is an attractive way to present your brand’s history and background to customers. Custom-made, elegant informational signs can highlight the history of your company and its values, as well as recognize donors or volunteers. They are also a great way to communicate with current or potential employees and customers.
Static or digital signage can be a great way to promote your brand, and are an excellent option for businesses with large spaces that cannot accommodate larger lighted signs. They can be easily customized with your brand’s logo and color scheme, and are an ideal solution for retail stores or shopping malls that want to attract customers from a greater distance. Digital signage can also be an effective way to announce events or sales, as it is easy to update and change content. However, if you are planning to use a digital sign for promotional purposes, it is important to be mindful of ADA regulations when selecting your fonts and colors.
In a world saturated with noise and distraction, your sign is your only chance to make an impression and capture the attention of your customers. Zion Wraps & Signs is a full-service Las Vegas indoor sign company that specializes in creating unique environments that reflect and serve a brand’s ethos. Contact us now to speak with a member of our team about crafting a custom indoor sign that speaks directly to your customers and helps drive the success of your business. We look forward to hearing from you!